NardracInc is an independent product and technology studio founded by Maksym “Nardrac”. We design and build digital products from the first idea to a working ecosystem — combining software development, artificial intelligence, automation, product design, infrastructure and creative strategy.
Our projects span education, e-commerce, esports, fintech and experimental technology. We don't limit ourselves to one industry — we build systems around ideas worth building.
How we are different
A typical studio
- Client
- Spec
- Website
- Invoice
- Next client
NardracInc
- Problem
- Idea
- Prototype
- Ecosystem
- Business model
- Automation
- Scale
The questions we start with
- Why should this exist?
- Who will use it?
- Why would they come back?
- How does it make money?
- What can be automated?
- What happens at 100,000 users?
Maksym “Nardrac”
Founder & Product Architect
I create products at the intersection of technology, business and creativity. My work usually begins long before the first line of code — with the product logic, business model, user experience and the question of how all parts of the system should work together.
I work across software development, AI, automation, infrastructure, product strategy and creative direction — within one hour I can discuss payment architecture, a database schema and a scene of an ad video. NardracInc is the umbrella under which these ideas become products.
I don't want to build another app. I want to build the system behind it.
What the raven means
Raven
Intelligence, memory, observation. It sees the system from above.
N
Not just a letter — the platform and foundation Nardrac builds. The raven sits on top of the system.
Halo
Self-irony. Yes, the ambitions are slightly inflated — and the brand doesn't hide it.